Lately a story stemming from an article in Current Biology has been circulating. This study allegedly demonstrates 1) that women prefer pink and 2) that there is an evolutionary explanation about this. Does that make you suspicous? Well it should.
This blog eloquently dissects it and seriously questions both conclusions. It is a good example of the abuse of evolutionary psychology and shows how easy it is to supply an evolutionary story to any experimental result. On closer scrutiny the experimental results do not support the evolutionary theory. Oh, and by the way the experimental results are, as shown in the blog, entirely explicable as having a cultural cause.
Instead of a study in evolutionary psychology it is a good study of a cultural effect in color preference.
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